Tag Archives: 2012 B2B marketing
Content Marketing vs Traditional Advertising
content-marketing-vs-traditional-advertising

Content marketing has become a critical component of B2B marketing, but can people identify the most popular types of content,…

How are B2B marketers optimizing their funnel?
how-b2b-marketers-optimizing-funnel

“The infographic was developed from the results of our upcoming 2012 B2B Marketing Benchmark Study,” according to Jen Doyle, Senior…