Tag Archives:  Sponsors
Sprite Dunks on Kia in Battle of NBA All-Star Sponsors

Like all premier sporting events, sponsors were all over the NBA All-Star game last weekend, Feb 25-26, 2012. Each of…

The Economics of the World Cup

The World Cup is the number one major global sporting event in terms of viewer ship. That means major money…

Are Premier League Clubs Scoring A Social Media Own Goal?

The Premier League is the most talked about football league in the world – and certainly the wealthiest. The teams,…